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The Storyteller's Secret: From Ted Speakers To Business Legends, Why Some Ideas Catch On And Others Don't

The Storyteller's Secret: From Ted Speakers To Business Legends, Why Some Ideas Catch On And Others Don't

Item # HU7562
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Read how brilliant storytelling skills helped a Venice Beach T-shirt vendor become television's most successful producer. How did a timid pastor's son overcome a paralyzing fear of public speaking to captivate sold-out crowds at Yankee Stadium, twice, by mastering the art of storytelling. The New York Times has called a well-told story "a strategic tool with irresistible power" - the proof lies in the success of 50 icons, leaders, and legends featured in The Storyteller's Secret: entrepreneurs like Richard Branson, Sara Blakely, Elon Musk, Steve Jobs, and Sheryl Sandberg; spellbinding speakers like Dr. Martin Luther King, Jr., Bryan Stevenson, and Malala Yousafzai; and business leaders behind famous brands such as Starbucks, Southwest Airlines, Wynn Resorts, Whole Foods, and Pixar. Whether your goal is to educate, fundraise, inspire teams, build an award-winning culture, or to deliver memorable presentations, a story is your most valuable asset and your competitive advantage. Hardcover. 288 pages.

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