In 1939, war with Germany loomed, and the British government wanted to steady the public's resolve and maintain morale. The British Ministry of Information came up with a simple yet powerful poster: five words and the crown of King George VI on a red ground. Today "Keep Calm" has reached cult status, and the message is as relevant now as it was then. Tote is 100% cotton heavy-duty canvas with a flat bottom and strong 25" shoulder straps. 18"w x 14 1/2"h x 3"d. Made in the USA.