Everything except the leafy embellishments is up to you, to personalize however you choose. You might start with a welcome (up to 11 characters). Add your initial (1 character) and two more lines of your choosing (up to 11 characters each). Your family name, a message, your address? What would you like to tell the world? Cast in recycled aluminum with raised letters, weather-resistant plaque has a powdercoated finish. Enjoy indoors or out. 10" wide, 13" high. Made in USA. Allow 3 weeks. No rush delivery or gift box.