It's 1928 and nine years on, retail magnate Harry is enjoying his time at the heart of the Roaring Twenties. In store, while about to unveil a new monument he receives a very special visitor - though a later accident places his role at the helm in jeopardy. Elsewhere, Mr Grove celebrates his birthday in the company of his now 19-year-old daughter Meryl, and store favourite Kitty Edwards is keen to show off her luxurious new abode - while her sister Connie has some exciting news.
After his accident Selfridge is annoyed with his son Gordon whom the newspapers report is taking over. Returning to the store he upsets Mae when he insists the Dolly Sisters take part in the promotion of her fashion wear. Selfridge opens a new technology department. Mae takes on a black seamstress. Mr Grove's daughter upsets the customers on her first day. Kitty and Frank Edwards come to terms with Connie's news. Tragedy once again strikes Selfridge when he returns home to find his mother, Lois dead in the chair, having died in her sleep
Despite the loss of his mother Selfridge continues gambling and womanising particularly with Rosie Dolly. He embarks on a dubious cash raising scheme on the stock exchange with new found friend Jimmy Dillon. This infuriates Gordon as it involves the provincial stores that he had built up. Kitty Hawkins meets her heroine Elizabeth Arden who offers her a job in New York that does not please her husband. Mr Grove has a fall, to be told by doctors he has a terminal illness.
Pleased with the money he has made on the stock exchange Selfridge acquires new stores on the continent announcing it in Biarritz at party with his friend Jimmy Dillon, the Dolly Sisters, and journalists that he has flown over. Mae meets him there to implore him to make peace with his son Gordon. The party gets out of hand and Frank Edwards unable to control events and a story concerning Rosalie Selfidge's marriage is published. Miss Mardle on hearing of his health returns to see Mr Grove. The Dolly sisters become involved in a film project but the backers pull out and Selfridge bankrolls the film with money he had intended to pay off his gambling debts to London gangster D'Ancona.
The ground floor of the department store is transformed into a film set as the Dolly Sisters and famed-actor Bumby Wallace shoot ""Double Trouble"". Miss Mardle is reconciled with Mr Grove and his children. Kitty comes to realise what happened in France between Frank and another journalist. Mae reconnects with old-flame Victor Colleano, to Jimmy's annoyance, at Selfridge's party for the completion of the film. D'Ancona sends Selfridge a message as the party is in full swing.
Selfridge's debts to D'Ancona come home to roost when his inability to pay starts to affect his family. Rosalie has her possessions taken and Gordon has to sell the Northern stores through a deal Jimmy Dillon has brokered. Selfidge ends his relationship with the Dolly sisters. Mr Grove and Miss Mardle are married. Frank tells Kitty she should take the job in New York offered by Elizabeth Arden. Jimmy Dillon jealous of Victor Colleano's rekindled friendship with Mae results in a fight and Colleano falling from a balcony.
Kitty Edwards leaves for her new job in New York and after seeking advice from Selfridge, Frank goes with her. Gordon Selfridge resolves a law suit between his father and press baron Lord Wynnstay. Meryl Grove pleads for Mae's black seamstress who has been given extra work and ends up sacking her. Selfridge's consolidation plans are put on hold when he agrees to Jimmy Dillon's scheme to buy iconic Bayswater store Whiteleys. Lord Wynnstay's reporter finds a connection between Colleano, Selfridge, D'Ancona and Jimmy Dillon.
Whiteleys accounts prove a problem to Selfridge. Mr Crabb inspects the books - and finds suppliers unpaid and no stock in the store. Mr Grove retires, is retained as a consultant to Whiteleys - but is unable to fulfil this commitment, dying peacefully in his garden. Mae reinstates her seamstress Tilly Brockless after Meryl Grove pleads her case. Selfridge comes up with plan to restock Whiteleys. Lord Wynnstay's reporter's investigation unsettles Mae.
Jimmy Dillon struggles to run Whiteleys as suppliers refuse to lift their embargo. He hatches a secret plan with a reluctant Crabb to save the store. Miss Mardle struggles with the children's and her own grief and Mr Crabb offers a solution. Connie Towler goes into labour. Lord Wynnstay's exposA(c) of Dillon comes to a head and he confesses to Selfridge who feels his trust betrayed by him and Mae who had her suspicions.
March 1929. Jimmy Dillon's final act leaves Selfridge shaken and Gordon struggling to hold things together. Mae leaves for Paris. He returns to the store and promotes Miss Mardle to deputy manager and his attempt to woo the supplies backfires when the embargo is extended to Selfridge's. Gordon approaches the main shareholder Civic Assurance, and brokers a deal to save the store who agree as long as Selfridge stands down. Mr Crabb also retires. On the 20th anniversary Selfridge leaves the store to be met by Mae.
Packaging: Boxed set
Run Time: 420 minutes
Number of discs: 1
Color or B&W: Color
Region Code: 1
Aspect Ratio: 16:9
Audio Format: Stereo